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the platform has 500,000 users with monthly cash flow of more than 4 million yuan
【Date：2018.11.29 Source：English Web】
Yisheng home founder Yu fei was originally from SOHU. He used to act as the agent of Fuqiao Beijing entity store business before the establishment of Yisheng home. He has more than ten years of entrepreneurial experience in the massage therapy industry and set up Yishengyuan health management center to have a trial about the health management. In December 2014, Yisheng went online to operate the O2O online service platform.
Most of the O2O entrepreneurial projects of door-to-door massage have been ceased, and related discussions are not elaborated here. However, I think the crux of the problem lies in the difficulty in standardization of service quality and the absence of positive cash flow. If the massage service itself runs well and is not difficult to make profit, then there is no need to be limited to the concept of O2O platform.
"In the past year, some platforms blindly expanded with inadequate product quality control and substandard technician services, and finally problems occurred because they failed to grasp the financing rhythm." Yi sheng home CEO Yu fei revealed that Yi sheng home now almost achieved balance in profit and loss, with its monthly net loss of about one million yuan.
In terms of standardization construction, Yisheng has a team of 20 people who are especially responsible for technician training, and the pass rate of technician assessment on the platform is only 20%. The training leader graduated from Beijing University of Traditional Chinese Medicine with major in clinical medicine of traditional Chinese and western medicine. The assessment standard is set up according to six aspect, including consumer demand, selection, training, assessment, service process, and the alternative. At the same time, the standard of being qualified for the post is to examine by standard of professional doctor, 10% the technician on the platform is doctor doing part-time job. At present, there are more than 600 massage technicians on the platform in Beijing, Shanghai and Shenzhen, most of them with an average of eight years of working experience.
Yu fei informs that health care is not in rigid demand, but the user demand of symptomatic massage is more intense, for example there is specific massage targeting shoulder, neck, intestines and stomach, sleep, periarthritis of shoulder and fever. Yisheng home hopes to have longitudinal expansion to medical treatment massage, health care massage and sports massage, while horizontal expansion to postpartum recuperation, cerebral palsy population rehabilitation therapy, and so on.
Yisheng home spends 1 million yuan for preferential subsidies every month, but not all users can enjoy it. Yu fei divides users into three levels. He thinks that 40% of users have a passive attitude towards discount, and 20% of users don't even need vouchers, so he only gives subsidies to users who are sensitive to price.
At present, there are more than 500,000 users on the platform, with women aged 30-45 as the main consumer group, among which 60% of users are for business consumption, and 40% of users are core users who pay much attention to health. It's worth noting that 17% of users consume twice a week. Its daily order is more than 2000, with unit price of 160 yuan (technicians take 75%-80%), order repeat rate of 60%, monthly cash flow of more than 4 million yuan.
